Businesses are operating in that landscape where the consumer demands and technology is continuously changing. Hence, it becomes essentially vital for small enterprises to build up a robust web presence so as to engage their customers and get in touch with them.
Blogging is the best and the most effective way to develop brand awareness. Consistent valuable and educational content not only proves to be the foundation of all the digital promotional campaigns but also helps in targeting the audiences.
For small enterprises, blogging is no doubt an economical way to drive traffic towards their website, enhance inbound advertising efforts and catch the attention of more customers.
As per a recently made inbound marketing report, almost 80% of businesses that market for their company via blogs reported that they acquired maximum customers via their blogs.
Being a small entrepreneur, you may be in a dilemma and must be thinking:
- Whether blogging will actually work for my business?
- Is it worth investing effort, time and money to maintain blogs on my website?
You are not the only one to think like this. In fact, there are many having the same questions poking their mind regarding investing in blogs to market digitally for their brands. Quality content increases credibility and visibility of your business to consumers.
Benefits of Blogging for Your Business
Concentrating on the subject matter – “why blogging is essential for your business” below are discussed blogging benefits:
1. Drive Traffic Towards Your Website
Other than generating ROI, blogs help the website in getting more traffic towards it. But the question is how can blogs drive in additional traffic?
With your blogs you can create related contents for your customers or any other customer visiting your site. New and informative content with relevant keywords in a blog will place your website at the top in the search engine results. This means that your website will be clicked more to view the blog.
Making use of this marketing tactic you can strategically drive heavy traffic towards your website. Also, you can share the links of your blogs on your social media profiles to grab the attention of the audiences and induce them to visit your website.
2. Convert Traffic into Regular Customers
Precise blogs having in-depth and accurate information demonstrate authority and credibility on a specified topic. Consequently, you gain trust of the readers who were finding ways to resolve a specific issue.
Now when your website is able to drive additional traffic, you get an opportunity of converting that additional traffic into your regular customers. Each new and helpful content piece may provide you with the opportunity of generating new customer base and the manner in which you can do that can possibly be by adding CTA to every blog post. Offer some exciting deals and encourage the customers to give you their contact details so that your sales administrators can contact them in future.
Thus, through your blog content the reader can get complete guidance and turn out to be your regular customer.
3. Helps Your Business in Getting Industry Expert Title
When you post well formatted blogs on topics resonating with your brand, they demonstrate your industry proficiency and the products and services that are offered by your company.
Suppose you are dealing with any beauty product, post blogs that are related to beauty products so that your customers consider your blogs as the ultimate source of knowledge for the beauty products they desire to buy.
4. Can Be Set Up Easily
Creating blogs for your site is a very easy and a simple task that any businessman can do. Blogs can be updated with ease and also you can add content to your website whenever you feel it’s necessary.
Even if there is no separate blog page on your website, you can add it with ease and start adding edifying contents to it. Blogs actually make a huge difference to your business and you will realize it once you start posting contents on your website.
Certain advertising tactics, such as mailed brochures, magazine ads and billboard ads are pricey that can quickly gobble up your advertising budget.
Blogging on the other hand, is a cost effective and economical marketing medium that can undeniably offer you enhanced results in comparison to those outbound tactics.
In addition to that, if you can write blogs yourself, you need not have to hire an expert and you can add more blogs to your website without paying anything extra.
6. Google Demands for Fresh Contents
Fresh contents play an essential role in the SERP algorithm of Google. It is a known fact that you cannot make frequent changes to your main site. Hence, you must have a blog section on your website where you can post consistently fresh contents that would offer something new to your website viewers.
Writing three to four new blog posts every week offers Google as well as other search engines, relevant and fresh contents that they can scan while creeping your website. Also, you can expand your reach if you offer a variety of topics.
7. Develop Strong Customer Relationships
Blogs help you in deepening your relationship with your potential customers. Also, it’s through blogs your customers can discover more about your business, services or products, if your website blogs include contents relating to your services or products.
Other than this, your customers can communicate with you easily by commenting on your posts, liking them, etc.
8. Builds the Personality of Your Brands
Writing blogs permits you to add some realness and life into your brand. Many websites are generally kept professional. It is a blog that gives your customers an opportunity to get in touch with your business more personally.
Don’t forget to take into consideration the personality of your brand while writing blog posts. By doing this you make your business appear even more pleasant and approachable. Also note that, when your content is not up to the mark, your blog is never going to function properly. Hence, ensure that you create commendable contents that are engaging and to the point and would reflect your brand’s personality.
9. Connection via Social Media
As stated in point #2 above, you can share your blog post links on social media profiles of your business such as, Facebook, Twitter, LinkedIn, etc.
When you put your blog posts on these channels, you get a wonderful chance to do marketing for your business differently. Other than this, blogging is interactive as anyone can comment, share and like the blogs on the social media channels.
When you write original contents that are entertaining, valuable and interesting to your audiences, you probably may get more social shares thereby promoting your business.
10. Become the Ultimate Customer’s Choice
The best blogs are those that can answer common questions of potential customers and discuss the prevailing industry trends. If a customer finds that your blog is unique and interesting and can fetch him with helpful information on relevant topics, then he will prefer trading with you instead of your competitors.
11. Gain Exposure
The business of those business owners gets exposed more who post blogs on a regular basis. When you create content for your official page regularly, Google gets something new that it can scan, thus increasing the visibility of your website in search engine results.
Also make use of popular keywords and choose trending topics while writing your blogs so that your website can be found easily on search engines and your business website gains exposure.
12. Boost the Identity of Your Brand
Branding is no longer limited to your company slogan and logo. It now includes how a particular customer psychologically and emotionally responds to your company’s branding.
When you use the same color scheme, motifs and language style while creating content as that you have used in your slogan and logo, you are making your brand even stronger. Nothing has the caliber of beating a solid reputation and blogging is that vital investment that helps in building and boosting the identity of your brand.
Under current marketing and digital circumstances, the significance of blogging for your business venture can never be underestimated. Even if new and creative tools hit the market that support your business’s visibility and promote your services, they cannot act as substitute for blogs as blogging is a best friend of every entrepreneur.
Whatever your business needs are, blog posts will assist you in achieving that faster in comparison to other tools as they hold the potential of attracting additional leads and creating a stable audience. So, when you are looking for any new advertising tool, make sure you include productive and reliable blogs that can and always will assist you in tackling all sorts of marketing issues.
ABOUT THE AUTHOR: Ankit Patel is a Marketing/Project Manager at XongoLab Technologies LLP, a leading mobile app development company. During his free time, he loves to write about new and upcoming technologies, web and mobile, programming, and marketing. His write-ups have been published on popular platforms like TechTarget, SmallBizDaily, JaxEnter, Social-Hire, TorqueMag, and many more.