Search engine optimization (SEO) is an effective way to attract consumers to your online platform – if you use it the right way.
SEO is constantly evolving and keeping up with the latest updates can be a challenge. It’s worth the effort, though: Between 70% and 80% of users focus solely on organic results and ignore the paid listing. What’s more, about 28% of those searches convert, resulting in a purchase.
Top ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares – among others.
The following article will introduce you to detailed information on some of the most relevant and timely SEO trends to predict for 2021, it will help you prepare the right SEO strategy for you next year.
Top 12 SEO trends for 2021
1. Artificial intelligence will play a bigger role in SEO
Artificial Intelligence (AI) is changing the way people interact with online content. Google’s AI algorithm is particularly notable. Revealed a few years ago, the RankBrain algorithm – plays a key role in Google’s ranking factors for results on search engine results pages (SERPs).
- What is Organic Traffic
- What is Digital Marketing
- What is SEM?
- What is SEO Manager?
The important ranking factors of search engines
So the big question is, how do you optimize SEO for RankBrain? While Google doesn’t share details on how the optimization is or what the algorithm focuses on, experts believe that user experience signals are the main determinant. These can include factors from clickthrough rate to time-on-page. You need to engage readers with useful, well-presented content.
2. Voice search affects search queries
Thanks to innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search has come a long way. As technology gets better, it also becomes more popular. In fact, the projected percentage of households owning a smart speaker by 2022 is 55%.
To optimize for voice search, consider your keywords. Identify the longer phrases people use in everyday conversation. Voice search tends to perform better with longer, more natural-sounding keywords. When people search the usual way, they tend to be more concise.
3. Mobile-friendliness affects search ranking
In 2019, Google implemented mobile-first indexing, which means that search engines are mainly looking at the mobile version of a website, considering this the “primary” version instead of the reserved version. for desktop computers. This change makes sense, as nearly 73% of internet users will only be accessing the internet via mobile devices by 2025. Test how efficient your mobile website is with a friendly test. with Google’s free mobile device. Next, take a look at the “mobile usability” report in Google Search Console.
To make sure your site is user-friendly, you must ensure that your URLs can be crawled. Also, note that Googlebot will not load content that requires user interaction, such as clicking or swiping. You have to make sure that Google is able to see this so-called slow-loading content.
Finally, make sure you use the same robot meta tags on your desktop and mobile sites.
4. Content that meets Google’s EAT Guidelines will rank higher
Google reiterated that quality content is very important for ranking well on SERPs.
But what does “quality” mean to Google?
Consult EAT principles: expertise, authority, and trustworthiness. These factors help determine if a website has useful quality content. This principle is particularly relevant in “your money, your life” (YMYL) websites, such as health, health, and financial websites.
There are a few ways you can ensure quality content.
First, let’s characterize buyers, allowing you to understand what kind of content your customers value.
Second, conduct research on search intent, which helps you map out the consumer journey.
Third, use this information to create content that matches the formats your users prefer.
For example, if you cater to teens, the video might be more appropriate. If you serve an older audience, the video may be less compelling.
Finally, keep in mind the EAT as you create your content. Backup claims with statistics and facts. Links to reputable websites, such as links from “.edu” and “.gov” websites. Having authority sites linking back to you is another way of proving that you meet the EAT criteria.
5. Long-form content will help improve search results
According to the SEMrush Content Marketing Status Report, posts over 3,000 words get three times more traffic and four times more shares. They also have 3.5 times as many organic backlinks linking to content as an average of 901 to 1,200 words.
Start focusing on long content to achieve higher search rankings. That said, your content has to maintain quality. The goal is to provide users with shareable information to keep them engaged.
How do you achieve this?
First, divide your content into sections with H2 and H3 subheadings to make it easier to scan. Subheadings are especially important for mobile websites.
Second, make sure you link to authoritative, relevant sources with a solid reputation score.
At last, make beyond any doubt your substance is simple to share. Includes clear social sharing links in the title and again in the end so readers can share with a quick click.
6. Featured snippets will become more prominent
Featured snippets, introduced in 2017, are a kind of shortcut to gain prominence on Google – and they’re very brief. Sometimes when you search for a problem in Google, you may notice a box at the top of the SERPs, above the actual results. That’s called a featured snippet.
Featured snippets show a large amount of information, often structured as Questions & Answers or as a brief bullet guide on how to do it. There are also extensive snippets of code, including images, star-based reviews, product prices, and similar information.
To create snippets, focus on query-based queries and related keywords. You can use the Google search function “people also ask” to get information.
7. Search prediction is set to improve
Google Discover was launched in 2017, opening up a new type of search – one that doesn’t even ask the user to query. Discover is one of the artificial intelligence tools of Google. The content recommendation tool identifies patterns of user behavior over time and gradually learns these habits. With this information, Discover can determine the most accurate content that users may be most interested in.
Google Discover has claimed more than 800 million active users. To appear, you don’t have to do anything special. If Google indexes your page, it will be included. Content is ranked based on algorithms that test content quality and user interest. While Google hasn’t announced any exact factors, it appears that location history, browsing history, app usage, calendar, search history, and home and work location are all related. concerned.
8. An effective SEO strategy will need to include video
The online video seems to be the future for developing visual content. YouTube has more than 1 billion users. If you haven’t created video content yet, now is the time to get started. According to Cisco, making video content is expected to surpass all other forms of content in terms of viewership.
How can you optimize that video content?
Make sure to optimize your video channel’s name and description. The description shouldn’t just be keyword-stuffed, but provide a user-friendly overview of your channel’s content.
Also, keywords are very important. For example, if you’re optimizing for YouTube, you can get inspired by the platform’s autocomplete feature. Start typing your video’s subject and see what pops up in the search field, which is essentially a list of suggested keywords, telling you exactly what people on YouTube are looking for.
9. Picture optimization will play a bigger part in the search
Intuitive image search has flourished. It was used so that people could only look at pictures.
In the future, people will be able to use images to buy products, gather information, and more.
Google has long insisted on proper image marking and optimization, so this is part of their long-term plan.
If the image on your website is not optimized yet, take note of it now. Use relevant, high-quality images, and make sure to customize the filename, label the image file to match the content on the respective page.
Use alt tags, which crawlers use to categorize images.
Finally, add the images to your sitemap, where they are easier to crawl.
10. There will be more important for keywords related to semantics
SEO professionals often focus a lot on key keywords. However, by now we know that sub-keywords are just as important. Semantic search and user intent optimization will stand out even more in the future.
Google doesn’t just look at strings of words anymore. It is analyzing the query context and trying to differentiate the user’s search intent, meaning that the more relevant information it provides – via logically relevant primary and secondary keywords – the better.
To really tackle semantic search, create content designed to answer the question your target audience will ask. Optimize content for topic clusters instead of focusing only on keywords.
Finally, use structured data to declare useful content.
11. Local SEO will play a larger role in SEO strategy
Today, most people use search engines to find goods and services that will be localized.
For example, the user wants to search for a seafood restaurant. They will prioritize seafood restaurant results that are closer to them.
SEO Local is important – and it’s evolving over time. This growth is partly due to the proliferation of clickless searches – something some SEO Services houses are considering as the new normal.
In a click search, the user’s query is answered through the search results itself. As a result, they don’t click on any ranking results. One reason for the proliferation of clickless searches is the proliferation of featured snippets. Many non-click searches are local searches that show results on the SERPs in what’s called “Local Park”.
How do you include your business in that local package?
Get started by creating your business page at Google My Business. A backlink is also a very important factor to help you rank in SEO Google Map better.
12. Analyzing website data Analytics will become a top priority
Data analytics allows you to understand buyers, visualize campaigns, and create targeted messages. Analytics can help you verify which URLs are being crawled, identify referrers, check page load times, indexes, redirects, response errors, bounce rate, and more.
You can also use data analytics to identify pages that you don’t want crawlers to index and identify unusual sources of traffic, such as potentially spam sites. (will affect your EAT’s reputation).
Learn more about the latest SEO trends and techniques
SEO is getting more complicated and it takes more time to fully understand.
The days of simply keyword optimization and meta tags are long gone.
With the current trends in SEO, you have to think about everything from voice control to video SEO.
Metrics are constantly changing, and it’s important that you keep your place in the search results.