Your company’s website is a place where people can come to learn more about your company, but it’s more than that. To many people, especially younger people, a website is a reflection of who your company is, and a poorly-functioning website can have a detrimental impact on your sales overall. If you’re looking to attract new customers to your business, here are four things you can do to make your website more attractive.
1. Determine Your Website’s Goals – Lead Generation or Direct Sales
A website for a company typically has two possible goals: lead generation or direct sales. If your company mostly does services that will need a unique quote, you’re going to want to focus mostly on lead generation, encouraging people to reach out to the company. If you have a more “traditional” e-store, you’re selling products directly, so you’ll want to base your website around generating direct sales.
2. Sign Up for Hosting and Domain Services
Next, you need web hosting and domain services. You can typically get these two things from the same company. Your best option will always be to get a custom domain – MyBusiness.neocities.com looks much less professional than MyBusiness.com.
If the custom domain you want isn’t available, brainstorm other ways you can get across the same concept, possibly adding an extra word that ties into your company’s name or industry.
3. Outline Web Pages Necessary
Most websites will need at least a Home page, an About Us page, a Contact Us page, and a Product or Services page. There are other pages that can be beneficial for different companies, and depending on your company, you may want to include them.
A History page, for example, can be helpful if you run a business with 20+ years of history, and Category pages can be useful for e-stores with lots of products.
4. Promote Your Website
Lastly, you need to make sure people know about your new website. Post updates to your website on your company’s social media accounts, and you may even want to run some ads letting people know about your company with links to your brand-new website.
It’s also a good idea to reach out to people who are already a fan of your business. You may want to request that previous clients leave a positive review on your new website, especially if you have a Reviews page on the new website.
Website development is not easy. That’s why there are people who make their whole jobs just website development. However, it’s also possible to make sure that your website attracts new customers even if you don’t have a gigantic budget.
Just put that budget to good use. It can be astonishing how effective a good-looking website may end up being, especially if you’ve never really invested in a great website before. With these tips, you can ensure that your website actually brings your company more business in both the short-term and the long-term.