We can’t stress the importance of having a business website enough. A business website allows you to showcase your products, services, and portfolio, and lets your customers reach you easily for queries and sales. It also helps build credibility, target new visitors and larger markets, and grow your online presence.
But there’s something better than a business website… a business website with a blog!
Providing relevant and useful content to your target audience is one of the most effective ways to build brand awareness and develop a strong online presence. If you have solid writing skills, you can write blogs yourself. If you don’t have the time, you can also hire a digital marketing agency to get the job done. You may seek professional content writers too to get your message across.
Blogging takes a lot of time, effort, and expertise, but all will be worth it when you reap a wide array of benefits. Ready to create a blog? We list down 7 benefits of having a blog on your website.
7 Reasons Have A Blog Is Good For Business Website
1. Blogs boost a website’s SEO
Search engines love fresh and relevant pieces of content for their users — and blogging is one of the most effective yet inexpensive methods to create this.
Blogging can supercharge your SEO and drive more traffic to your website. The more blog posts you have, the more content the search engines have to crawl and index. This means Google and other search engines can easily recognize you have an active site and it’s a good resource of information for users to access.
Make sure you insert those relevant keywords that users will utilize to search for the types of services or products your business offer.
2. Valuable blog posts sell more than in-your-face ads
One of the biggest benefits of blogging is the ability to provide value to your visitors, existing customers, and prospective ones. Blog posts should be able to provide pieces of advice to solve problems, how-tos, life hacks, and guides. These are far more interesting to current followers and potential leads than head-selling, in-your-face ads.
Of course, you can subtly incorporate your products and services through keywords and links but don’t let your blog posts sound too promotional and pushy.
3. They create more opportunities for sharing
If your content is share-worthy, your audience may be encouraged to share it with their connections on social media. You’ll be lucky if a social media influencer shares your content. This creates a potential for generating leads and developing viral traffic and exponential market growth
A Hubspot research shows that businesses who blog receive 97% more links to their website from other various online sources. When you have people sharing your content on multiple platforms for you, that’s more eyes on your content, which may translate to more conversions.
4. Blogs attract relevant people to your website
Let’s say you own a small coffee shop and your website has tons of relevant blog posts about cafe hacks, coffee-making tips, and more. When a random user, who happens to be a coffee enthusiast, searches Google for an answer to your question and then lands on your website, you’ve already provided them with a service.
5. Blogging helps establish your business as an industry leader
There are two unfamiliar bakeries, both small and new in the business. The first one has a stunning website, with Pinterest-worthy shots of their products. The second one has an equally remarkable website with photos, but it comes with a couple of blog posts about baking. Which one would you prefer to try first?
It doesn’t matter how small your business is. You can build trust and establish authority in your industry by providing content that’ll be viewed as valuable, with expert information. New and current customers are more likely to see the knowledge and experience that you gained in your field.
6. Blogging helps build trust and loyalty
Of course, blogging isn’t a “one-time big-time, then forget about it”-kind of feat. It should be consistent. By simply showing your visitors that you’re actively prioritizing your following base with advice, news, and tips, you’re sending a strong message that they can trust you.
7. It allows you to show a personal side of your business
Blogging helps your brand connect with people on a deeper level. Blog posts will allow you to show your followers a more personal side of your business. They also open more opportunities for incorporating your brand message and the company’s “personality”, which will then engage current and potential customers.
Blogging helps your business in plenty of ways. It can improve customer engagement, boost your SEO, establish credibility and authority in the industry, connects you to the right customers, and builds trust. It may not be an easy feat but the benefits you’ll harvest in the long run will outweigh all the time, money, and efforts invested.
Author Bio: Carmina Natividad is a web content writer during the day and a foodie, musician, coffee connoisseur, and plant mom when her day shift is over. She enjoys sharing her insights about blogging, web design, SEO, and other forms of digital marketing. To know more about digital marketing, check out the blogs of SPRINT DIGITAL Agency Dublin.