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How to Create High-Value Content for Your E-Commerce Business

If you are looking for ways to make your content more valuable to your readers, break up your text into smaller sections. Identify the topics your readers are looking for and create a resource. You can also analyze your competitors and find opportunities for new content ideas. For instance, you can create content on topics your competitors aren’t ranking for. High-Value content can appeal to both educated and uneducated consumers. It can present high-level product types in a browse-and-click format or deliver general, informative articles in a conversational, helpful manner.

Way to Create High-Value Content for Your E-Commerce Business

Guest blogging

Content marketing is essential to get more exposure for your e-commerce business. It will increase your website’s visibility and search engine rankings. There are several methods to generate high-quality content. One way is through guest posting, where you write an article for another website and link it back to yours. Guest posting is an excellent way to get traffic and increase your site’s SEO. Also, Vazoola’s ecommerce link building resources might be of help.

Image-based content

If you want to drive traffic to your e-commerce business, creating shareable images is critical. Social media is where 74% of the population makes purchasing decisions, and good photos help boost visibility and sales. They also increase website traffic. Shareable images can be created by using excellent product photography and popular reps. High-quality images drive web traffic, boost revenue, and reduce return rates. Moreover, they help drive customer conversation. For example, 75% of online shoppers rank the quality of product images as the most critical factor in buying online, while 66% prefer zoom and alternative views of products. Therefore, you can increase revenue by making your products look as good online as they are in person.

Earned media

Earned media can be a powerful tool for boosting the brand and driving more conversions within your online store. Studies have shown that more than half of online shoppers read product reviews before buying, and if the reviews are positive, they are more likely to purchase the product. Earned media also has a unique SEO benefit – it ranks high in search engine results if the article is “fresh” (meaning it was published recently). In other words, if the content is recent and has a relevant title, it will rank well in search engines. Earned media can be integrated with other forms of content to drive more conversions and boost brand awareness. For example, you can use media coverage in your website’s blog posts, social media, and advertisements. Earned media can also be recycled, meaning you can reuse it as a valuable content resource in the future.

Pareto’s 80/20 rule

Pareto’s 80/20 rule has increased profits in the past, but it can be applied to various disciplines and fields today. You can use the principle in the customer service process, as well. For instance, it’s common for customers to complain about the user interface of a website or that there isn’t enough information about a particular product. If you’re looking to increase profits, focusing your efforts on the 20 percent of the pie that matters the most to the consumer is vital. Pareto’s 80/20 rule can be applied to many business areas, from sales to marketing. You’ll generally find that 80% of your profits come from 20% of your total sales. Likewise, 80 percent of your website’s traffic comes from 20% of your content. Using this principle to prioritize tasks can increase your sales, revenue, and customer loyalty. Despite the ubiquity of automation and AI, the human touch is still needed to increase sales. Use Pareto’s 80/20 rule to focus on the 20 percent of your business that matters most. Applying the 80/20 rule to your e-commerce business will make it easier to focus your efforts on the 20% that matter most.

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