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How to Do Amazon Product Research Right

Are you running a small business on Amazon? How can you make sure you’ll sell in such a large market? Is it possible to learn how to do good in Amazon product hunting?

It’s no wonder why quite a number of people want to venture into the platform. It’s a great market for sellers and buyers alike. However, being on the site demands quality research.

So, how can you do good Amazon product research? Read on and find out what exactly is needed before you venture on selling via the giant e-retailer. Let’s get into it!

Do a Research and Understand the Platform

As an Amazon seller, it is very important to source the right products in order to be successful on the platform. It is crucial to understand the platform and how it works.

This includes the different Amazon marketplaces like the US, UK, Germany, and France. Also, you have to be aware of the items allowed to be sold on each marketplace, and the different seller fees.

Use Amazons Search Bar and Advanced Search Filters

In using the search bar, you can enter a keyword or phrase and see results for that keyword. With the advanced search filters, you can narrow down your results by price, customer rating, product category, and more.

If you use these both, you’ll be able to find the right product for you. Specifically, those that are selling well and have a high demand.

Look at the Amazon Best Sellers Rank

Another thing to do in searching for products is to check the Amazon BSR. This is a way to see how popular a product is and how well it is selling. However, you should not just look at it.

Additionally, you should also scan the reviews of the items. See what people are saying about it and analyze the product’s sales history. This will give you an idea of how well the product is selling and whether or not you’ll make a profit from it.

Price Your Products Competitively

In Amazon product hunting, you should start considering what your target customer is looking for and what they would be willing to pay for you. You can use Amazon’s search engine and look at the prices of similar products.

This will give you a hint of what a competitive price should be. Ultimately, take into account the shipping costs associated with your product and factor that into your price.

Pay Attention to Amazons Rules and Guidelines

Amazon has very strict rules and guidelines for product research. Sellers who don’t pay attention to these can get their accounts suspended or even banned. Here are some tips on how to do it:

  • Only use Amazon’s approved methods for research
  • Be familiar with Amazon’s algorithms
  • Use product ads to drive traffic
  • Get product reviews by using Amazon’s Vine program

By following these tips, you can avoid getting your account suspended.

Brainstorm Your Target Customer Base

Brainstorming your target customer base is an important part of this process. This will help you focus your research and find products that are a good fit for your audience. To do this, you can create a customer persona or profile.

This is a fictional character that represents your ideal customer. Include as much detail as possible, such as demographics, interests, needs, and pain points. Once you have your persona, you can start researching products.

You can also read product reviews to get an idea of customer satisfaction. This will greatly help to determine which products are most likely to appeal to them.

Look for Products That Fit Your Customer’s Needs

The best way to discover what products to sell on Amazon is to look for products that fit your customer’s needs. Look for those that are difficult to find in your area, or that are only available at a premium price.

Also, consider those that complement the products you already sell. Keep in mind that products which are popular in your niche and that have high ratings and positive reviews are most likely to sell well.

Check Out the Competition

You need to take a close look at the competition by examining both their product listing and their reviews. In their product listing, pay attention to things like pricing, images, and bullet points.

In checking their reviews, you’ll be able to get a feel for how well their products are selling and what customers think of them. Make sure to read the 1, 2, and 3-star reviews to get a well-rounded understanding.

Also, check their most recent reviews to see if there have been any changes in quality or customers’ opinions. This is to see what you can do to improve upon what they’re currently offering.

Use a Third-Party Research Tool

Using product research tools for Amazon is the best way to ensure that you’re doing it right. These tools can help you find popular products on Amazon, track their prices, and even estimate how much demand there is for them.

Some factors you may want to consider include the price of the tool, the features it offers, and how easy it is to use. Using a third-party research tool like Jungle Scout will give you more comprehensive data on a product’s sales and rank.

Once you’ve found a tool you’re happy with, the rest is just a matter of doing your research and making sure you’re selling a product that people actually want to buy. Click here to choose more jungle scout alternative tools today!

Take the Time to Test the Products Yourself

Evaluate the products on their own merits and in comparison to similar items on the market. If possible, order samples of the products and try them yourself.

This will help you narrow down your choices and find the best product for your business.

Learn How to do Amazon Product Research the Right Way

Now that you know the ropes of Amazon product research, you can get started on finding a great product to sell. Remember to keep an eye out for those with high demand and low competition, as these are usually the most profitable.

Always make sure to test the market before investing heavily in it. Best of luck with your Amazon business!

If you find this article helpful, check out the rest of our blog now!

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