Did you know about 42% of Americans have already watched live-streamed content this year? From email to social media, we spend incredible time online.
In particular, live events are influential. Because they make people feel like they’re part of the happenings, it’s easy to draw an online audience. Live events can go a long way in establishing your brand and building relationships.
Read on to find out how to utilize a great live event stream to drive engagement with your event.
Invest in High-Quality Live Streaming Equipment
Investing in the right equipment will ensure that your audience sees and hears your live event. Sound quality is crucial for driving engagement, so invest in a high-quality microphone and sound system.
Test your equipment beforehand to ensure that everything will run smoothly and that your live stream events will be high quality. It will give viewers a positive impression of your brand and encourage them to stay tuned for future live events.
Start and End on Time to Establish Consistency
Starting late will cause viewers to lose interest while ending early will leave them wanting more. Ensure to provide a clear and concise event schedule beforehand so that viewers know what to expect.
This will ensure that your live event stream is engaging and effective. Starting on time will help keep viewers engaged while ending on time will leave them wanting more. Plan your live streaming events carefully to ensure that it is successful.
Offer Something of Value to Attract More Viewers
It can be anything from behind-the-scenes access to exclusive content to giveaways and contests. Whatever you choose, make sure it’s something your audience will appreciate and be excited about. When you have something worthwhile to offer, people are much more likely to stick around and keep watching, which is what you want if you’re hoping to live stream an event and drive engagement.
People new to live streaming may have difficulty delivering their content or keeping it interesting. You can research online to learn how to plan and develop a successful live stream. You can also look for professional quality school live streaming for university or school events to attract younger viewers.
Interact with Your Viewers
By interactively engaging with your viewers, you can create a more intimate and personal connection with them. Live event streaming lets you get real-time feedback from your viewers, which can be invaluable as you plan and execute your event.
Include an Engaging CTA for Your Streams
Always include a CTA (call-to-action) at the end of your broadcast. It will help your viewers know what to do next.
A CTA could be as simple as telling viewers to subscribe to your channel or a more complex call-to-action that directs viewers to a landing page. Either way, ensure your CTA is clear and concise, so your viewers know what to do next.
Get Lots of Attention with a Great Live Event Stream
Use a live event stream to drive engagement by creating a connection with your audience. Make sure to start and end on time, interact with viewers in the chat, and offer something of value. Use call-to-actions throughout your live stream to encourage viewers to take action.
While live streaming can greatly increase engagement, using it sparingly and strategically is important. Overuse can lead to desensitization and consequent disengagement. When used thoughtfully, however, live streaming can be a powerful tool for connecting with and engaging your audience.
Have this article helped you out? You can read more of our blog posts if you need more tips and advice!