Small law firms, just like other types of small businesses, face a myriad of challenges and often collapse within a few years of launch. You’ve made a smart decision to start your own practice, but it’s going to take more than your legal knowledge to make it successful.
You especially need to master the art (and science) of marketing for small law firms, which is what will make the most difference in your quest to grow your firm.
To give you a helping hand, we’re sharing the best marketing strategies for small law firms.
Read on for marketing ideas for your small law firm.
Table of Contents
1. Work on Your Law Firm Website
Gone are the days when lawyers would open an office, put up a “law firm” sign, and wait for clients to start walking in. The modern consumer searches for lawyers online.
Is your law firm visible on search engines?
Law firm owners know the importance of having a website, but that’s not all it takes to be visible online. You need a website that’s properly optimized for search and designed to ensure the best user experience.
Hire a professional that understands website design and marketing for law firms to work on it. Ensure the service page is clear and detailed, fleshing out the different types of legal services your small law firm offers.
2. Run a Law Blog
Blogging is a great way to drive organic traffic to your law firm’s website. Companies that blog receive about 60 percent more traffic to websites.
In addition, blogging enables you to establish an authoritative voice while providing valuable counsel to your visitors. You’ll also improve your lead conversion rate. People are more likely to hire a lawyer after reading their blog, as compared to when they land on their website from other places, such as social media.
3. Build Your Law Firms Digital Reputation
Over 60 percent of consumers read online reviews before hiring a lawyer or other professional service provider. They do this because they want to establish the kind of reputation a certain professional has before they book a consultation.
As such, taking steps to build your law firm’s online reputation should be a key part of your marketing strategy.
Start by listing your business on Google My Business as well as on other relevant citation sites, such as Yelp and Avvo.com. This, besides making it easier for your firm to rank online, will give your clients an opportunity to leave reviews and rate the business.
4. Use Outsourced Law Firm Marketing Services
Why struggle with the ins and outs of designing and implementing marketing strategies when a professional can do it for you? After all, you’re probably spending most of your time consulting with clients.
Unfortunately, most small firms don’t have the budget to hire in-house marketing specialists. There’s a cost-effective alternative. Outsource your marketing to an agency that specializes in law firm marketing.
If you’re not sure what an agency can do for your firm, be sure to get the info.
Marketing for Small Law Firms: Do It Right
The legal services industry is very competitive, with the large firms dominating most markets. As a small law firm, you have to find ways to stay ahead of the competition. With this guide to marketing for small law firms, you now know how to use marketing to your advantage.
Keep an eye on our blog for more marketing ideas for small law firms.