Marketing is one of the most important aspects of building a brand for a company or product. Even if the product is great, it needs a push to help it sell itself.
Paid marketing can drive people to your product only after you have built a reputation. Till then, you need to build trust with organic and product-led growth. For this, you need to harness the power of SEO.
Making your web pages appear on search results is the best way to drive traffic to your landing page. Google processes over 8.5 billion searches every day. That means people use Google to answer their questions and queries.
If you do not use SEO to get your pages on Google, you will miss out on a lot of traffic.
SEO is difficult with the wrong system, and you will waste precious time.
The first step to optimizing your website for search engines is research. You need to find the best keywords, fix your on-page SEO, and list down the best sites for guest posting.
If you did this all by yourself, you would get burnt out in a few days. That’s why it is important to use the right tools to fast-track your website’s SEO performance.
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The 3 SEO Tools to 20x Your Marketing Output
Ahrefs: The Best SEO Tool
Ahref is the favorite tool of many SEO professionals for many reasons. It is simple, efficient, and packed with features.
Ahrefs is the tool I have used the most, and I am currently using it to improve the domain rating of a SaaS and a writing platform.
The Ahrefs dashboard provides you with brief details about all of your sites. You get basic insights about your traffic, keywords, and backlinks.
You can use Site Explorer to find pages linking to your site for more detailed analytics. There is also an option to see competitors’ backlinks. You get detailed insights about your links, such as UGC, dofollow, and nofollow.
Keywords are essential to rank your content on Google. The Keywords Explorer assists you in keyword research to help you rank for easy keywords with good traffic.
The Site Audit feature helps you fix any problems with your website. It is great for finding orphan and duplicate pages.
One of the requirements for good on-page SEO is relevant and well-written content. You need to write readable content for people while including necessary keywords.
Surfer SEO is a tool that helps you optimize your content. With the content editor, you can target keywords relevant to your niche and ensure a good keyword density.
You also get a content score that tells you how good your content is. This score helps you avoid keyword stuffing.
You can also use the surfer SEO extension if you prefer using a different editor. This lets you access Surfer SEO even on your WordPress editor.
Google Analytics is a great tool that helps with SEO. With the help of the Gtag, you can integrate Google Analytics(GS) into your pages. Google Analytics is an essential tool for startups.
GA gives insights such as page views, traffic, link clicks, engagement, and user behavior.
You can also use Google Analytics stats with the Google Search Console. This will help you understand your progress.
SEO is essential to get better results from marketing. SEO is difficult and time-consuming but is made easier with the above tools.