Did you know that over 85 percent of adults in the United States say they are constantly online? As a result, most companies try to aim their business toward the digital scope of their target audience. And while there are several different types of marketing, there’s one that stands above the rest: video marketing.
Would you like to know the latest video marketing trends that’ll help your brand become famous? If so, stick around as we look at what trends are well worth your marketing efforts.
Video Lengths Are Still Important
Ever since the start of the digital age, people have become less patient when surfing the web. And as a result, very few people have the patience to sit for five minutes or less to watch a video. So, that means you’ll need to concentrate on creating video content that doesn’t exceed five minutes.
So, as a small business owner, you’ll want to create a video that lasts 30 to 90 seconds, as these time frames show the best results. Furthermore, you’ll need to ensure that the video showcases your company logo, website, and a brief description of your services.
Publish the Right Content
There’s more to innovative marketing than publishing videos non-stop since you’ll want to make sure that the videos you create are tailored to your intended audience. For example, suppose you have a plant-based shop. In that case, you’ll need to publish videos that relate to it since posting other unrelated matters will deter your audience from visiting your site or buying your products/services.
And if you ask yourself, “how often should you update your content?” then the answer is that as often as you can since people prefer up-to-date videos over old ones. Furthermore, publishing newer content shows your target audience that your company is up-to-date with the latest trends.
Only Using One Video Streaming Platform
One of the most important video marketing trends you’ll want to follow is using as many video streaming platforms as you can. As you can imagine, the more platforms you use, the better the chances you can get more visits to your site. Here are some of the most popular ones:
- Youtube
- Vimeo
- Dailymotion
- Twitch
But, of course, business ownership can take up a lot of time, so don’t hesitate to use a digital marketing company to help you manage the accounts. In addition, these companies can help you successfully lead a digital marketing campaign, which will increase your brand awareness.
Follow These Video Marketing Trends for Success
As you’ll see, by following these video marketing trends, you’ll be able to increase your company’s user interaction. But, of course, it takes time to establish a stable and reliable video marketing campaign, so don’t lose hope if you don’t see results. And don’t forget to save this post for future reference!
Did you find this post helpful in improving your marketing efforts? If so, be sure to browse our other marketing-related posts before you leave!