Digital Marketing

The Types of Digital Marketing: A Simple Guide

About 70% of brands today don’t have a cohesive marketing strategy. This is a recipe for failure in an age where there’s so much noise to wade through, and you need to fight for people’s attention, time, and money. Digital marketing is the way to gain traction with customers, so you must master it to the best of your ability. 

So, which digital marketing options should you look into? Glad you asked. 

Here are a few of the different types of digital marketing that you can explore. 

Search Engine Optimization (SEO) Campaigns

When you’re trying to get ahead of the curve with your digital marketing, search engine optimization (SEO) is where it’s at. This is a quality way of growing a business that gets results and is easily found by people who use the massive Google platform. 

Google gets 8.5 billion searches every single day. Here are some digital marketing benefits that you’ll appreciate when you master SEO:

  • Short-tail and long-tail keywords that will improve your brand awareness
  • SEO works with any content strategy
  • It’s a cost-effective means of marketing
  • SEO helps get mobile marketing results 
  • It incorporates multiple forms of multimedia

You can get huge results in the digital landscape when you decide to put SEO strategies to use early since they’ll pay off in the long term. 

Podcasting and Vlogging

Put out plenty of fresh content so that you’re able to garner the attention of your potential customers. People love entertainment and information, and you can feed the public by publishing a podcast or vlog. There are currently more than 2 million podcasts in existence, and more than 40% of people in the United States listen to them every month. 

Vlogs are popular because video content is easy to watch on your own time and on any device. YouTube is also owned by Google, which means that you get plenty of SEO traction whenever you release content. 

Penning a Blog

Take the time to put together a blog that you’ll also appreciate. Research the best keywords to use for your blog, and take the time to build links, use authoritative sources, and include multimedia that will make your blog stand out. The more content you release, the more equity you will build with your brand for the long term. 

You can incorporate an e-mail marketing strategy with your blog to get the best out of this form of marketing. Take time to research email marketing KPIs that will help you get results. 

You can use a digital marketing software that will help you track these KPIs and make sure that your blog content is getting the desired reach, traffic, clicks, conversions, and other metrics. 

Explore the Different Types of Digital Marketing

The tips above will help you if you’re looking into the types of digital marketing that win big today. Marketing a business doesn’t have to be complex, and when you go about it in a meaningful way you’ll have no problem generating leads and fresh revenue.

Such as, if you are a business owner in Seattle, you can hire a digital marketing Seattle company to make your business viral in Seattle and outside of you too.

We’re a resource you should rely on whenever you need information. Begin with these points and check out our other articles related to all things business and marketing. 

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