Video, as content in general, certainly pops up at you from different sides every day. You’ve probably already become aware of its importance for marketing purposes, and its use is breaking previous statistics year after year, going on an upward trajectory.
Regardless of whether you are just starting a business or already have an established business, the video should be one of the key parts of your marketing strategy, and regardless of how developed, that strategy is, video can only further improve it in different ways.
The good thing about the expansion of the use of video for various marketing purposes is that it has led to the “birth” and development of numerous platforms, such as Plainly, that allow you to create videos easily and quickly without much money and many people, which will only deal with video.
Look at video as a valuable addition to your marketing strategy, which will bring you much more benefits than you need to invest.
There are countless platforms, and of course, it is up to you to choose what is most suitable for your business according to your needs.
Most of them, just like Plainly, work on the principle of creating a template, which the application will use as the “skeleton” of the video, and from your database, which you can connect to the application through which you create the video, the data that needs to be changed in the video.
That way, platforms can create thousands of different videos for you, by themselves, while you devote yourself to other responsibilities.
The advantage is also that you can create personalized videos in this way, that is, in each video, you can address your target group directly, by name and surname, and the application will pull data of this type from your database.
It’s probably all clear to you, you’re somewhat familiar with it or you’ve heard that it can make your job easier, but how are you going to take the time to search for those apps? How will you know their characteristics? How to choose what you need?
Then what video should you make? How should you approach digital marketing? You need time to design, to look at other ideas, and you don’t have much time…What do clients respond to best? What can video show and what can it be used for?
Although everything becomes easy once you start creating videos, the previous questions you face are a challenge and should be well thought out, because a bad choice of app or a video idea that your customers don’t respond to is a waste of time and resources.
Therefore, we will try to ease those dilemmas and questions for you, through this text, giving you some suggestions for the best video creation platforms, and then ideas for the video itself that can fire up your creative drives.
TOP 3 video tools
- Plainly
Create a template, upload it to Plainly and link it to a data source to create thousands of unique videos. Revolutionize your approach to digital marketing and personalize your videos. Very easy to use, Plainly means only template + data source. Graphics and data can be changed and adapted to the person watching the video, which is ideal for a personalized relationship with your customers. Five elements you can change: Text elements, image elements, audio elements, video elements, and color.
This platform is free!
- Adobe
Adobe platform also has great user ratings, offers numerous options, and is very flexible. Some claim that this platform is the best for creating longer video formats, say for a website or television. This platform also includes automatic reshaping, against your communication channels where you want to publish the video. This is where automation is brought to near perfection, as this tool automatically analyzes and adjusts until it properly matches your reference point. This platform may require a little more time to master all its options, but it is still a good suggestion for beginners. It is also free but requires a certain payment for more advanced options.
This platform has various options, but what you need to get started is free. Some more advanced and demanding options are paid.
- Animaker
Animaker tool may seem the easiest to use, because it is similar to the principle of creating on Instagram, and you are certainly familiar with that. With just a few clicks, you can create videos from a variety of videos and photos, with editing and zooming, as you see fit. Interestingly, this tool can help you create different animations, say to give voice to the characters that appear in your video, and then easily sync audio and video. The initiators of this platform claim that you have a large number of templates, which you can choose, which will contribute to your video being of high quality and looking professional.
Is it free: This platform includes a free plan, so you can organize your needs every month. Access to free options is limited, but you can afford 5 free options.
TOP 3 ideas for video
1. Present your products/services or a group of them
Try to offer a video for as many products, services, or a group of them as possible, because it is the easiest and best way to acquire new information. People will probably have a lot of questions and doubts when searching for a solution and a product that suits them, and not everyone will decide to write to you that easily. That’s why video can help them with that because you can present the features of your products most simply.
2. Testimonials
There is no better advertisement than a satisfied customer. Make your customers promoters. Record their stories and experiences with your products, and have them share their story and the challenge they had but overcame with your product/service.
3. Behind the scene
Take them on a journey through your production and work process. Be their guide and show them what’s going on behind the curtain. How your products are created, introduce them to your employees, reveal to them some interesting facts about your production or information such as that you use recycled materials, etc… In this way, the video builds a stronger relationship based on trust between you and your customers.
