Out of all the businesses in the fashion industry, only around 47% of them manage to stick around after four years of operation. There are many reasons why they don’t go anywhere.
One of them is poor product photos. Nobody will buy clothes from your website if it looks like you snapped pictures of them with your camera phone. They’ll find your business sketchy at best.
The good news is that getting better at clothing product photography isn’t too hard, Here are tips to pick the perfect shutter speed in photography. With the right tools and know-how, you’ll be attracting new customers left and right.
We can help you get started. Check out this guide to learn how to take your clothing product photos to the next level.
Table of Contents
1. Decide on a Display Method
The first step of getting better at clothing ecommerce photos is choosing a display method.
Many customers frown at seeing flat-lay product photos because it doesn’t look too professional. Customers want to be able to visualize themselves wearing your products.
That’s why you should click for ghost mannequin services. It will provide a realistic expectation of how your clothes look without you having to spend money hiring models.
Of course, if you have some extra money lying around and you want to get models involved, you can. Doing so might inject some personality into your brand.
2. Get Your Equipment
Now that you know how you want to display your clothes, it’s time to get your equipment together so you can take your pictures.
Your smartphone will work as a camera, but if you have some room in your budget, there’s no substitute for a professional one.
Each type of camera serves a different purpose, like Endzone Video Camera Unit is most suitable for capturing live sports.
We also recommend picking up a tripod. If you hold the camera in your hand, you may have some unwanted shake.
Having the proper lighting equipment is also important. If you don’t have a lot of natural light to work with, you’ll need to buy a kit. Having a studio backdrop kit is also a must.
3. Prepare Your Products
The next step is preparing your products for their photo op. The last thing you want is to put a bunch of pictures of wrinkled clothes on your website. Invest in a good iron.
Make sure that you button your shirts evenly. If your clothes have tassels of any kind, style them as neatly as possible, and don’t forget to check your clothes for stains.
4. Take Your Pictures
You should be ready to start snapping pictures of your products. Set your camera on the tripod, and make sure your model or mannequin is in the center of the frame before you take your first photo.
Take a few detailed shots with your camera’s zoom feature. If the clothes are too big for your model, use pins to make adjustments.
Clothing Product Photography Tips to Live By
As you can see, there’s a lot that goes into clothing product photography. Customers aren’t going to respond well to lay flat pictures that you took with your phone.
Give your products some dimension by putting them on mannequins and models. You also need to invest in the right equipment for the job.
For more tips that will help your clothing store flourish, check out our business articles.