Businesses all over the world have been investigating new methods to communicate digitally and cooperate electronically when meeting face-to-face isn’t an option because of the new normal.
Slack, Whereby, Miro, and Asana are all good options for chatting, video conferencing, and sharing mind maps. Many of these team collaboration tools were already in use before the pandemic, but they exploded in popularity as more firms went remote and digital-first.
Web conferencing, as the name suggests, is the skill of bringing people together in real-time over the internet.
Web conferencing technologies link individuals using technology like video, audio, and chat to simulate a conference room experience – remotely.
Now, perhaps you’re attempting to figure out how to choose the best web conferencing platform for your firm, or you’re looking for an alternative to what you’re already using.
Web conferencing vs. video conferencing: Are they the same?
Web conferencing and video conferencing appear to be the same thing. It’s simple to envisage a screen filled with squares of your peers’ faces engaging in an online meeting over video when you consider both.
Not quite, as it turns out. What exactly is web conferencing? Web conferencing is all that goes into virtually connecting individuals over the internet for an online meeting, recreating the in-person conference setting with video, audio, and instant chat.
A video conference, on the other hand, is merely one of the web conferencing components.
Features to consider when choosing a web conferencing solution
With so many possibilities, selecting a web meeting provider can be difficult, especially if you’re in charge of selecting web conferencing software for a large corporation with a variety of online meeting demands and use cases – as well as a global team.
To begin, determine the functionality you require from a web conferencing service and select the platform that offers the best combination of features and affordability.
When looking for a web conferencing provider, here’s a list of things to look for.
- Video capability
- Chat + emoji reactions
- Meeting recording functions
- Technical simplicity
- Screen sharing
- Customer support
Do you wish to provide video conferencing as a service on your website? Or do you want to include video conferencing into a web service that you already have? There are a variety of services available that enable for easy integration of video conferencing via an API.
Clients and internal stakeholders have begun to understand the value of video conferencing, even in an era of anonymous digital transactions. Why should you put video calling on your website if the video is so vital to your business? How might video chat help your company communicate more effectively? How difficult is it these days to implement this functionality so that it works in every browser or on any mobile device?
Why Should You Include Video Conferencing On Your Website?
Video is popular in the marketing world. For your customers, video chat is the best way to satisfy their urgent needs. Everything is now instantaneous at the touch of a button. Buyer patience is short, and their decision to buy rests as much on your reaction as it does on the quality of your goods.
82% of purchasers and 90 percent of current customers want a response to their service inquiries within 10 minutes. Waiting for a response and then having to explain their demands to numerous customer care agents, often several times is a big source of irritation for two-thirds of respondents.
When businesses include video calling on their websites, it gives prospects and customers a sense of customized immediacy. Both conversion and retention rates can benefit from this. This two-way virtual communication reduces misunderstandings about a client’s particular pain issues, and it can help sales efforts in the long term by better informing prospects on marketing points and creating a better environment for closing deals. It also fosters a more personal relationship with clients, encouraging them to buy or buy more over time. Simply, saying “No” to someone when you’re staring them in the eyes is more difficult.
These technologies can also be utilized for corporate webinars to establish your company as thought leaders, how-to videos to educate and upsell clients, and even as part of the hiring process to attract top talent.
However, including video conferencing in your website provides advantages for internal stakeholders. According to studies, video conferencing makes 87 percent of distant teams feel more connected to their firm. How many times has an email been misinterpreted as having a tone that wasn’t intended, causing problems inside teams? A similar issue may be found in instant chatting and, of course, texting. Not only when working with clients, but also when communicating with remote team members, this is a major worry. Internal teams do not encounter the same obstacles as remote teams do.
Despite our best efforts to connect, communication can be disconnected. When a video isn’t used, however, the context of facial expression is also lost. However, connection issues with commercial services such as Google Hangouts and Skype can be even more frustrating. To connect, respond, to all of your clients, including video calling into your website with the AtomChat you can create communities where your users can enjoy audio and video calling in addition to text chat. For a Friday hangout, allow them to do one-to-many video broadcasting or start group video calls.